Highlights from Martech Martalk 2024
7 November 2024
Loxley Business Innovation Co., Ltd. participated in #MarTechMarTalk2024 Ep.3: From Seeds to Success, a discussion session that provided new perspectives on applying AI technology to enhance customer service operations.
During the event, Mr. Chakree Petchpicheatchian, Chief Technology Officer (CTO) of Loxley Business Innovation Co., Ltd., shared his experience and insights on leveraging AI as a Smart Assistant to effectively manage and enhance customer relationships.
One of the key takeaways from this session was:
“Do not wait for customers to come to you — reach out to customers first.”
This concept reflects a shift in the role of Customer Service from a reactive approach to a proactive model that is faster, more accurate, and better aligned with customer needs.
Key insights from the session included:
- AI enhances human capabilities rather than replacing people
- Reducing operational time through AI Summary and Real-time Assistant
- Creating Smart Bundles by analyzing customer behavior and data
- Utilizing AI Supervisor to provide recommendations, monitor performance, and continuously ensure service quality
The session reaffirmed that AI is not merely a technology trend, but a critical tool that helps drive organizations toward more efficient customer service operations and sustainable success.
Chakree Petchpicheatchian
Chief Technology Officer (CTO)
Loxley Business Innovation Co., Ltd.
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